Dreams can’t be locked down: Why we should support Reach For A Dream

Lockdown has forced many businesses to make cutbacks and CSI initiatives are usually the first to go. Considering the times we live in, non-profit organisations have become more important than ever, as they bring hope to the most vulnerable members in our communities.

One of these charity organisations is Reach For A Dream, who help children that are battling life-threatening illnesses reach their dreams.

“Wimpy has a long-standing relationship with this inspiring initiative and for the past 6 years we’ve been proud supporters of Slipper Day, their biggest yearly fundraising campaign. We sell Slipper Day wristbands in all of our restaurants to help drive donations and we also incentivise the public by handing out free coffees to those who have shown their support,” says Jacques Cronje, Wimpy Marketing Executive.

Slipper Day, which usually happens in May, has been postponed due to lockdown and as a result Reach For A Dream has experienced a terrible setback in terms of funding which is affecting the good work they are doing.

“We pride ourselves on being a pillar in our communities, so we couldn’t possibly turn our back on this partnership in a time when they need us most. So, we set our minds to finding a digital solution, a way in which people can get involved and help make a difference, despite the current circumstances”, comments Jacques.

With this in mind, Wimpy is initiating a Virtual Slipper Week which will run from 10th to 16th August and we’re calling on South Africans to join us and show their support by making a donation to this inspiring cause.

As Jacques puts it: “Let’s give these vulnerable children hope by making their dreams a reality. This is an opportunity for us to show the true spirit of South Africa, of Ubuntu, of togetherness. We know that we are better together and together there is nothing we can’t achieve. So, let us stand united for a cause that is truly worthwhile.”

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